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API Lead
Integration

The external lead-ingestion layer. Allow outside systems to send lead data directly into the CRM through structured API and webhook endpoints. Capture enquiries instantly from forms, landing pages, connectors, and trusted backend systems.

Two Lead Intake Paths. One Pipeline.
Authenticated API for
Trusted Systems. Public API for Forms.

Different integrations need different trust levels. Some sources are public-facing forms. Others are secure system-to-system CRM connections. This module supports both models.

Authenticated Lead API

For trusted internal platforms, mobile apps, partner systems, and controlled middleware. Full lead record creation with rich business context including travel fields, budget, assignment, scoring, and UTM data.

Internal SystemsMobile AppsPartner PlatformsMiddleware
Public Lead Submission API

For website forms, landing pages, embedded widgets, and no-code tools. Accepts JSON and form-encoded payloads. Form slug routing, dynamic schema, and embeddable JavaScript form loader included.

Website FormsLanding PagesEmbedded WidgetsNo-Code Tools
Form Infrastructure and Data Handling
Dynamic Forms. Smart Mapping.
Nothing Gets Lost.
Form Slug Routing

Public submissions matched to a specific CRM form definition. Each form has its own slug, field structure, and validation requirements.

Form Schema API

Returns the active field structure, validation requirements, and design configuration for a form. Enables external front-ends to render CRM forms dynamically.

Embeddable JavaScript Form Loader

Fetch the form schema, render the form externally on any website, and submit directly back into the CRM. No manual form rebuilding needed.

Auto and Fallback Field Mapping

Standard fields mapped directly. Common alternates resolved automatically. Extra fields preserved in lead notes. Phone normalized, email validated on insert.

Security, Abuse Control, and Monitoring
Open Where Needed.
Protected Where It Matters.
Authenticated API Protection

Trusted lead API requires valid authorized CRM user context and feature access. Full security for system-to-system integrations.

Rate Limiting for Public Intake

Request-rate protection to limit abuse and repeated submission bursts from the same source. Practical control without blocking legitimate enquiries.

Honeypot and reCAPTCHA

Honeypot fields silently block bot submissions. Optional Google reCAPTCHA validation before lead acceptance. Two layers of spam protection.

Submission and Event Logs

Logs for invalid payloads, missing slugs, failed validation, rate limits, honeypot triggers, reCAPTCHA failures, and successful submissions. Debuggable and operationally visible.

Admin Email and In-App Notifications

Email alert to the configured admin and in-app CRM notification linked to the new lead. Both configurable on or off. The team is always informed.

Lead Source Analytics

Track lead volume by integration source. Counts for today, last 7 days, this month, last month, total, and monthly snapshots. Evaluate API intake performance inside the CRM.

Key Functionality
Everything the Integration Includes
Authenticated Lead
API for Trusted Systems
Public Submission
Endpoint for Forms
JSON and Form-Encoded
Payload Support
Form Slug
Routing
Form Schema API
for Dynamic Rendering
Embeddable JavaScript
Form Loader
Auto and Fallback
Field Mapping
Extra Fields
in Lead Notes
Default Status
Assignment
Source Tagging and
Reference Tracking
Raw Payload
Storage
Rate Limiting
for Public Intake
Honeypot and
reCAPTCHA
Admin Email and
In-App Notifications
Submission and
Event Logs
Lead Source
Analytics

See API Lead Integration in Action

Watch how Triplide captures leads from external forms, landing pages, and trusted backend systems through structured API and webhook endpoints.

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